Marketing Director

This newly created role is a unique opportunity for a dynamic Marketing leader to shape the

future of workplace health and wellness. Reporting to our Chief Commercial Officer, you’ll

be both strategic and hands-on, someone who thrives on creativity, execution, and impact.

We’re looking for someone who is not only experienced, but who is energised by the

opportunity to build something new. You think outside the box, challenge the status quo,

and enjoy innovating to scale businesses. The scope of the role includes brand

development, lead generation, and customer communications across the PAM product

suite.

We need someone who’s not just experienced, but also creative, energetic, and ready to

do the heavy lifting. You’ll be joining at a pivotal moment, with the chance to shape how

PAM presents itself to the market — and how we grow.

While a remote role, monthly travel to Warrington may be required, salary negotiable based on experience.

Key Accountabilities & Responsibilities

Develop and own the full marketing roadmap across PAM, covering brand,

product, and customer marketing.

Deliver a compelling brand narrative that unites our diverse services — including

Occupational Health, Wellness, Physio, and CHI Ireland.

Build a high-performance, impact-driven marketing engine, supported by external

partners.

Align marketing plans directly with revenue targets and commercial priorities.

Define KPIs, track performance, and optimise campaigns using both AI and data-

driven insights.

Establish a programmatic approach to customer marketing, driving engagement,

retention, and growth.

Collaborate closely with Sales, Account Management, Bid Management, and

Product teams to ensure strategic alignment.

Skills, Experience & Qualifications

10+ years of marketing experience with a proven track record of driving growth.

Strong strategic thinking paired with a hands-on approach to execution.

Deep understanding of the sales cycle and how marketing can influence each

stage.

Ownership mentality — you take accountability and drive projects forward.

Marketing analytics experience and expertise; a data-driven thinker.

Excellent communication skills — both written and verbal.

Familiarity with Challenger Sales methodology is a plus, but not essential.

Our Values & Benefits

• We pay your auto-enrolment pension contribution of 8%, you can also make enhanced contributions which are matched up to a further 5%
• 33 days annual leave including bank holidays with the option to buy or sell up to 5 days (FTE)
• Life insurance scheme valued at 4x your annual salary
• Income protection
• Health Cash Plan Scheme, which covers you for things like Opticians, Dental Treatment and even Physio if needed!
• Perkbox membership with amazing discounts on things like food and drink, retail and days out, all through our rewards scheme
• Long service rewards
• Flexible Working Hours
• Access to a 24/7 EAP Counselling line and a 24/7 GP line and wellness support
• Support with training and development
• Group Income Protection

At PAM we are passionate about people and delivering our Everyday Things That Matter Values and Behaviours to our customers and our colleagues. Our cultural philosophy is based on putting our people first, creating high performing teams who deliver great services for our clients.

We’re looking for driven and ambitious professionals to join our team, who are just as passionate about our philosophy and values as we are

PAM group are committed to creating an inclusive and diverse workplace where everyone is valued and respected. We welcome applications from people of all backgrounds, including but not limited to race, ethnicity, gender expression, age, disability, sexual orientation, religion and socioeconomic status. We believe everyone should have the same opportunities for employment and promotion based on their ability, qualifications and suitability for the work.