The Problem
Ready to Help, Struggling to Work
There are more than 600,000 registered mental health professionals in the UK, with approx. 37% actively looking for paid work.
Unfilled Jobs, Unmet Needs
Recruitment and retention is not keeping up with current demand with more than 55,000 mental health vacancies available in the UK.
NHS in Crisis, Demand Rising
Mental health staff most in demand across the NHS workforce with 27,000 new posts needed to meet current demand (NHS England).
Future Generation, Limited Support
When surveyed, 82% of parents want free school counselling, but only 62% of schools are able provide it. (You Gov, 2022)
Economic Impact, Hidden Costs
Poor mental health costs UK employers £51bn each year due to absence, reduced productivity at work, and staff turnover (Deloitte).
Investment Rising, Fragmented Market
the UK £18.2bn spent on mental health in 2024/25 (IMARC Group), yet sector remains fragmented, inefficient and underserved.
The Solution: Harmonia Careers
- Mental health matters. But careers in the sector are hard to navigate and undervalued in a largely self-regulated sector.
- We’re changing that. As two female entrepreneurs passionate about mental health, we've built a platform connecting people with meaningful careers.
Revenue has already began to flow. We have secured paid recruitment services from high-profile clients and collaborate with top training providers and industry leaders on our blog.
- The journey is simple — but we won’t stop. This is too important.
- With focus, tools, and support, we can make a real difference for millions across the UK.
With a limited marketing budget, we're already achieving more than 100,000 monthly engagements with a 76% job apply rate, the highest in the mental health recruitment industry.
Our Story
Founded by Laura Mort and Valentina Tihonova, who met while working at the British Association for Counselling & Psychotherapy (BACP), they shared the same vision of creating a specialist jobs board for the UK mental health and wellbeing sector.
Our Experience
Our team has a proven track record in building a successful mental health jobs board:
- Over five years as Product Development Lead at BACP (2019–2024), Laura grew the member-only jobs board from £36K in Year 1 to £480K in Year 5.
- With the support of Valentina, an expert in market trends and data analysis, they identified key growth opportunities and developed strategies to maximise impact.
- Despite repeated efforts to scale and meet market demand, limited investment at BACP constrained growth
Our Achievements
So in 2024, Laura and Valentina teamed up create a specialist jobs board that is accessible to everyone in the UK.
- Secured £58,000 start-up funding from the British Business Bank (May 2024)
- Launched a fully optimised website (September 2024)
- Conducted beta testing with overheads of just £5K/month.
Growth strategy
We are applying proven methods through a ‘test and grow’ model to increase revenue, using a focused budget of £2,500 per month.
Our Aims
- Improve SEO, backlinks, and traffic to rank on Google’s first page for key niche terms.
- Foster and expand partnerships with industry leaders and collaborate with professional membership bodies.
- Continue building a sustainable, low-overhead business model with self-serve recruitment products.
- Establish strong brand awareness, authority, and trust in the mental health recruitment sector.
Our Tech Expertise
Alexander Chukovski, a leading tech consultant for niche job boards with 15+ years of experience, joined the team in August 2025. His expertise covers organic traffic growth, SERP optimisation, programmatic SEO, content generation, internal linking, and long-tail SEO strategies.
“I see great potential in Laura and Valentina's vision, and believe my expertise will rapidly help elevate their position as market leaders in this growing industry.” – Alex Chukovski
Investment and return
- We are seeking £150,000 to scale operations, enhance product development, strengthen our market position, and accelerate revenue growth.
- The UK mental health recruitment market is projected to be worth £14.11 billion by 2033.
- We estimate our addressable market at £11 million and plan to capture 10–15% within three years, generating £1.1 – £1.65 million in revenue by year three.
| No. of registered applicants | No. of registered recruiters | Estimated Turnover | Profit projection | |
| 2025/26 | 5,000 | 500 | £220,000 | £140,000 |
2026/27 | 15,000 | 1,500 | £600,000 | £480,000 |
2027/28 | 25,000 | 2,500 | £1,600,000 | £1,400,000 |
SEIS Compliance
We are in the process of submitting our Compliance Statement to HMRC to become certified for SEIS tax relief for investors.