Harmonia Content Guide
This guide provides an overview of the content styles and submission guidelines for posts on the harmonia blog. Our goal is to ensure your content is high-quality, engaging, and effectively reaches your target audience.
Editorial Content (Free submissions)
This content is created by a guest author or our in-house team and is a core part of our mission to inform and educate our audience. It is written to provide objective advice, explore career trends, or share insights without directly promoting a specific product or service.
While an editorial piece may include a link to an external site for further reading or a social media profile, these links are included to provide additional context and not for direct, commercial promotion or as a primary call to action.
- Build Your Professional Profile: Writing for harmonia positions you as an expert and thought leader, adding credibility to your professional profile.
- Gain Valuable Exposure: Your content is promoted to our engaged audience, giving you valuable exposure and helping you expand your professional network.
- Strengthen Your CV: We'll provide a professional reference or endorsement to highlight your contribution and strengthen your CV or portfolio.
Advertorial Content (Paid Submissions)
Advertorial posts are designed to promote your brand, course, event, organisation or service. This content provides a direct and valuable marketing benefit to your organisation by featuring your offerings to our audience, and is a paid service.
Charging for advertorial content allows us to:
- Maintain the integrity of our platform: It keeps our free, editorial content independent and unbiased.
- Support our business: The revenue from advertorials funds our operations and allows us to continue providing valuable free resources to our readers.
- Ensure quality and exclusivity: It ensures we can dedicate the time and resources needed to support your campaign and provide a high-quality publishing experience.
Content Styles
Here are some suggested content types to help you get started. Our team can help turn your ideas into the style you want, and we also welcome independently written pieces that reflect your unique voice and expertise.
All styles are suitable for editorial or advertorial submissions:
Promotional Spotlight
This is a comprehensive post to promote a specific course, event, training, or initiative. It's a great option for announcing a new offering, providing detailed information about a product, or highlighting a key service.
Expert Advice/Top Tips Post
A post that positions you as an expert in your field by offering actionable advice and valuable insights. This builds credibility and trust with our audience.
Q&A Interview
A conversational, question-and-answer style post featuring a key individual from your organization (e.g., founder, director, lead practitioner, or hiring manager). This humanizes your brand and provides a personal perspective on your work.
Story-driven Case Study
A compelling narrative that showcases a real-life success story. This is a powerful way to demonstrate the effectiveness of your product, service, or approach through a client's experience.
Testimonial/Success Story
Similar to a case study, but more focused on a single, powerful testimonial. This is a shorter format that allows you to highlight positive feedback and results from a satisfied client or customer.
Recruitment/Hiring Announcement
A post dedicated to announcing open positions within your organization. This is the ideal format for recruiters who want to reach a targeted audience of qualified professionals in the education and practice sectors.
Behind-the-scenes look at the company
This content type gives our readers an inside look at your organization's daily operations, work environment, or team. It helps foster transparency and can be used to attract potential employees or collaborators.
Company culture spotlight
A post that highlights your company's values, mission, and unique workplace culture. This is especially useful for attracting talent who align with your brand and for building a strong employer brand.
Content Structure
Post length
Blog posts can vary in length anywhere from 300 to 2,500 words, depending on the topic, audience, and purpose of the content.
Examples of blog post lengths:
- Call to action advertorial: 300 - 500 words
- News and announcements: 300 - 500 words
- Listicles: 800 - 1,500 words
- How-to guides: 1,500 - 2,500 words
- Product or service reviews: 1,500+ words
- Case studies and profiles: 2,000 - 2,500 words
Readability and searchability
Our post templates will guide you to include the following elements:
- Title: A compelling title (5-10 words) that includes keywords.
- Introduction: A strong, engaging introduction (50-100 words).
- Main Body: Organize your content with short paragraphs and clear subheadings.
- Images: Provide at least one high-quality, relevant image.
- Summary: A brief summary at the end of the post to reinforce key takeaways.
- Call to Action (CTA): A clear, clickable link at the end that encourages readers to perform a specific action (e.g., "Learn More," "Sign Up Now").
Optimising your content for search
If you've opted for our content team to write for you, we will consider the following key points to ensure your post is SEO-optimised:
- Keyword strategy: We'll identify and incorporate relevant keywords that your target audience; educators, practitioners, and recruiters; are actively searching for. We ensure these keywords are naturally integrated into the title, subheadings, and body of the post.
- Readability and user experience: Search engines reward content that is easy for people to read. We'll structure the post with clear headings, short paragraphs, and bullet points to improve readability and keep readers engaged.
- On-page SEO: We'll ensure all technical SEO elements are in place. This includes writing a compelling meta description that encourages clicks from search results, using optimized image alt text, and structuring the post with proper heading tags (H1, H2, etc.).
- Internal Linking: We'll strategically link to other relevant content on our site. This helps search engines understand the context of your post and improves its overall ranking.
- Call to Action (CTA): While all our posts have a CTA, we'll write yours in a way that is both persuasive and easy to find, which is a key factor in improving post performance.
Ready to get started?
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